Skip to content

Omnichannel messaging overview

Last updated: 2026-05-28

Omnichannel Messaging brings digital conversations — SMS, WhatsApp, Live Chat, Facebook Messenger, and Telegram — into the same agent console your team already uses for calls. Customers pick the channel; you handle them all in one place.

Channels supported

  • SMS — two-way SMS on your existing business numbers.
  • WhatsApp Business — official WhatsApp Business API integration.
  • Live Chat — embeddable widget for your website.
  • Facebook Messenger — DMs from your Facebook business page.
  • Telegram — your business Telegram bot.

How it works

  • Unified inbox. Every channel feeds into the same agent view.
  • Routing rules. Send messages to a specific team, an individual, or a round-robin pool based on channel, keywords, or business hours.
  • Conversation history. A customer's chat history follows them across channels.
  • Quick replies and templates. Approved snippets to keep responses fast and on-brand.
  • Reporting. Volume, response time, and resolution time per channel and per agent.